Designate Solutions helps VP Sales and CROs at $10M+ ARR B2B SaaS companies surface and fix system-level friction in revenue execution — before it compounds.
Leadership can't distinguish signal from noise. Pipeline reviews become status checks, not decision-making instruments.
Leaders get pulled into day-to-day execution just to regain visibility. Micromanagement replaces system trust.
Sellers spend more time navigating tools and workarounds than selling. Effort increases while results plateau.
Information lives everywhere — CRM, spreadsheets, Slack — but no single source reflects operating reality.
Leads slip between marketing, sales, and CS. Each team optimizes locally while end-to-end flow degrades.
What worked at $3M ARR actively resists the motions needed at $15M. The system evolved incrementally, not intentionally.
We don't start with solutions. We start with a clear picture of where friction actually lives — then design systems that reduce it structurally.
Surface credible friction signals through structured executive conversation. Separate symptoms from root causes.
Map system-level breakdowns across forecasting, pipeline, handoffs, data, and accountability structures.
Architect solutions that address root constraints — not isolated symptoms — so execution gets lighter as you scale.
Every engagement begins with diagnostic clarity. No recommendations without understanding. No implementation without alignment.
A structured diagnostic that surfaces where system-level friction originates across your revenue execution — forecasting, pipeline, handoffs, data trust, and accountability signals.
Full diagnostic followed by system-level design recommendations — CRM architecture, lifecycle definitions, handoff protocols, KPI frameworks, and reporting structures.
End-to-end revenue system redesign — from strategy alignment through implementation oversight. For teams ready to rebuild execution infrastructure with intention.
The Revenue Friction Diagnostic is a structured, executive-level conversation designed to surface credible system-level signals — not solve them. It creates a clean decision: go deeper, or stop.
Designed for VP Sales / CROs at $10M+ ARR B2B SaaS companies experiencing:
Designate Solutions was founded by Nate Mutispaugh — a revenue operator who spent years inside B2B SaaS teams watching strong people fail inside weak systems.
As a founding AE turned informal RevOps lead, Nate saw firsthand how system misalignment creates friction that compounds silently — and how the right structural interventions can restore clarity, trust, and leverage across entire revenue teams.
No recommendations without diagnostic clarity. Understanding the system comes before changing it.
Tools amplify whatever system they're placed in. Fix the design first, then instrument it.
Execution should feel lighter as companies grow — not heavier. That requires structural thinking.
"When systems reflect reality, people perform better without trying harder."
If you're a revenue leader at a scaling SaaS company and execution feels heavier than it should — let's talk. No pitch, no pressure. Just a clear conversation about whether this work makes sense for your situation.